Beyond Brush is a trade name of 2414186 Alberta Inc. (collectively, “Beyond Brush,” “we,” “us,” or “our”). We are a digital marketing business based in Calgary, Alberta, Canada.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit www.beyondbrush.co, contact us, subscribe to marketing communications, or otherwise interact with us.
1. Personal information we collect
Depending on how you interact with us, we may collect:
- Contact information, such as your name, email address, telephone number, mailing address, company name, and job title.
- Inquiry information, including the contents of messages submitted through our contact forms and information you provide about your business, interests, or requested services.
- Marketing preferences, including whether you have agreed to receive promotional emails and information about your subscription or unsubscribe choices.
- Website and device information, such as your IP address, device type, browser type, operating system, approximate location, referring pages, pages viewed, links clicked, and other information about how you use our website.
- Advertising information, including interactions with our advertisements and information used to measure or improve advertising campaigns and, where permitted, deliver targeted or retargeted advertising.
- Payment-related information, if you pay an invoice through a third-party provider such as Stripe or PayPal. We do not collect or store complete payment-card details through our website; payment information is handled by the applicable payment provider under its own terms and privacy policy.
Please do not send us sensitive personal information through the website unless we specifically request it and explain why it is required.
2. How we collect information
We collect personal information:
- directly from you when you complete a form, contact us, subscribe to communications, or communicate with us;
- automatically through cookies and similar technologies when you use our website; and
- from service providers involved in website hosting, analytics, advertising, email communications, or payment processing.
3. How we use personal information
We may use personal information to:
- respond to inquiries and assess whether our services may meet your needs;
- prepare proposals and communicate about potential or existing services;
- provide and administer services under a separate agreement with you;
- send newsletters, promotions, and other commercial communications where we have your consent or are otherwise permitted by law;
- operate, maintain, secure, troubleshoot, and improve our website;
- understand website traffic, visitor activity, and the effectiveness of our marketing;
- deliver, measure, and improve targeted or retargeted advertising where permitted;
- process and administer payments made through third-party payment providers;
- prevent fraud, misuse, security incidents, or unlawful activity;
- comply with legal, regulatory, tax, accounting, and reporting obligations; and
- establish, exercise, or defend legal claims.
We will not use personal information for a materially different purpose without obtaining consent where required by law.
4. Consent and marketing communications
Where required, we obtain consent before collecting, using, or disclosing personal information. The form of consent may vary depending on the circumstances and the sensitivity of the information.
If you subscribe to marketing communications, we may send you newsletters, promotions, and related messages. You may withdraw your consent at any time by using the unsubscribe link in an email or contacting us at hello@beyondbrush.co. We may still send non-promotional messages that are necessary for an existing business relationship or required by law.
Withdrawing consent does not affect activities already carried out with valid consent and may limit our ability to provide certain information or services.
5. Cookies, analytics, and advertising
Our website uses cookies and similar technologies to operate the site, remember choices, understand website use, and support advertising. These technologies may be provided by us or by third parties, including Framer, Google Analytics, and Meta Pixel.
Where required, non-essential analytics and advertising technologies are used only after you provide consent through our cookie banner. You can reject non-essential cookies or change your choices through the cookie controls available on the website. For more information, please see our Cookie Policy.
6. When we disclose personal information
We may disclose personal information:
- to service providers that help us host and operate our website, analyze traffic, manage communications, deliver advertising, or process payments;
- to professional advisers such as lawyers, accountants, insurers, or auditors where reasonably necessary;
- in connection with a proposed or completed financing, sale, merger, reorganization, or transfer of all or part of our business, subject to appropriate protections;
- where required or permitted by law, court order, or lawful request from a regulator, law-enforcement agency, or government authority; and
- where reasonably necessary to protect our rights, users, business, or the public from fraud, security threats, or unlawful activity.
We do not sell personal information for money. Our use of advertising technologies may involve disclosure of online identifiers and usage information to advertising providers for measurement or targeted advertising, subject to your cookie choices and applicable law.
7. Service providers and processing outside Canada
We use third-party providers that may include Framer, Google, Meta, Klaviyo, Stripe, and PayPal. These providers may process or store personal information outside Alberta or Canada, including in the United States or other jurisdictions.
When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction and may be accessible to courts, law-enforcement agencies, or government authorities there. We use reasonable contractual, administrative, and technical measures appropriate to the circumstances when engaging service providers.
You may contact our Privacy Officer for more information about our use of service providers outside Canada.
8. Retention
We generally retain contact-form inquiries and lead information for up to one year after our last meaningful interaction, unless:
- you become a client and the information is needed for our business relationship;
- a longer period is required for legal, tax, accounting, dispute-resolution, or security purposes; or
- you consent to a longer period, such as by remaining subscribed to marketing communications.
Cookie, analytics, advertising, email-subscription, and payment records may be retained according to our settings with the relevant service provider, your choices, and applicable legal requirements. When personal information is no longer reasonably required, we delete, anonymize, or securely dispose of it.
9. Security
We use reasonable safeguards appropriate to the nature of the information, including encryption and two-factor authentication where available. No website, transmission, or storage system is completely secure, and we cannot guarantee absolute security.
10. Your privacy rights
Subject to applicable law, you may request:
- access to the personal information we hold about you;
- correction of inaccurate or incomplete information;
- withdrawal of consent to certain uses or disclosures;
- information about how your personal information has been used or disclosed; or
- deletion of information that we are no longer required or permitted to retain.
We may need to verify your identity before responding. Legal exceptions may limit our ability to fulfil certain requests. To make a request, contact our Privacy Officer using the details below.
11. Children’s privacy
Our website and services are intended for a general business audience and are not directed to children. We do not knowingly collect personal information from children without the consent required by law. If you believe a child has provided us with personal information inappropriately, please contact us.
12. Third-party websites
Our website may link to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for their content or privacy practices.
13. Changes to this policy
We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated effective date. If a change materially affects how we use personal information, we will provide additional notice or obtain consent where required by law.
14. Contact our Privacy Officer
Jimmy Yu, Privacy Officer Beyond Brush / 2414186 Alberta Inc. Calgary, Alberta, Canada Email: hello@beyondbrush.co
If you have a privacy concern, please contact us first so that we can try to resolve it. You may also have the right to contact the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada, as applicable.